Grande was bringing Latin American flavours to Berwick and needed a brand that matched the experience: bold food, warm service, and a space made for lingering. The goal was a system that could move cleanly across menus, signage, interiors and social; refined, but never stiff.
We built a brand that feels like a thoughtful host: welcoming, humbly confident, and straightforward; no restaurant fluff, no over-selling. Visually, the identity leans into earthy warmth (deep sage, champagne brass, soft stone) and a logo system designed to stay consistent across small and large applications, from profile icons to exterior signage.
Grande's brand system was built to run without Longshot in the room, and it has. The team's handled their own signage, print, and social rollouts entirely from the guide and asset library, no back-and-forth required. The brand's still active and visible across their channels since launch.
